Why We Chase Losses: Understanding the Psychology of Sunk Costs and How to Overcome It
Understanding Sunk Costs To grasp why people chase losses, it’s crucial to understand the concept of sunk costs and how they impact decision-making. Definition and Examples Sunk costs represent past expenses that can’t be recovered. Once incurred, these costs shouldn’t affect future decisions. For instance, if I’ve spent $50 on a non-refundable concert ticket but […]
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